asked: There is a conversation going on that Kamala's fans may be interested in: "HellYeahTeenSuperheroes" and Professor Thorgi share some sales numbers and put in context how well (or bad) are Marvel's teen heroes books doing in the print market: Ms. Marvel is going great!!!(professorthorgi*tumblr*com/post/82102687765/march-sales-figures) Even better, this doesn't include digital sales.
Thank you for linking this. The full conversation can be seen here.
A friend and I were actually discussing this recently and, at least with Ms. Marvel, the reorder numbers are insane. To put this all into perspective:
February Sales (x)
24. Ms. Marvel #1 - 50,286
March Sales (x)
42. Ms. Marvel #2 - 38,357
243. Ms. Marvel #1 - 6,963 (second printing)
I think the rather large amount of reorders for Ms. Marvel #1 is a nice indicator about how the book is doing so far. The jump in sales between the #1 to #2 issues isn’t anything I’m concerned with since that’s pretty normal. The fact that #1 is at its third printing makes me really optimistic for how many people this book is actually reaching. As you stated, this doesn’t include digital sales. One thing I think Ms. Marvel is definitely doing is grabbing the attention of potential new readers. I’ve been seeing individuals who have never read comics become curious enough to check out Ms. Marvel. Friends who are aware of my
obsession interest in comics have asked me where to start. Individuals who work at my own comic shop mentioned that people stopped by before the release of the #1 issue to ask about it to gain more information. Is this a trend everywhere? I can’t say yes completely, but I’d like to think so.
I don’t think that this is a coincidence either. The marketing of Kamala Khan as the new Ms. Marvel has been continuous (and strategic) since she was announced back in November 2013. My friend had also pointed out the use of alternative media outlets that aren’t normally used to promote comics, which is undoubtedly a contributing factor to the success of this book.
How the book fares for the rest of the year remains to be seen, but I don’t think it was possible to have a stronger start. That fact alone makes me super excited.
(As a sidenote, Ms. Marvel #3 will be released on April 16th, one week from today. Get excited!)